Launch Checklist

Web Cube Cloud Launch Checklist

 

Congratulations! You are ready to launch your Web Cube Cloud site and supercharge your brand’s digital presence online! This checklist will help you make sure your site is ready to launch.

 

Site Configuration

 

Making sure your cloud site is properly configured is a primary concern.

 

  • Have you submitted your launch domain (e.g. www.mysite.com) to Web Cube Support to ensure the site is configured to receive traffic.
    • Every Web Cube site must be configured to receive traffic from all potential domains coming to it.

 

  • Do you have a Top Level Domain (e.g. mysite.com) that you are planning to point to your Web Cube site as well?
    • Web Cube provides a utility location to point your TLD to. If you would like to use this, please contact Web Cube Support.
    • Note that all traffic to this IP will be redirected to the hostname with a www. If my site is webcubecms.com, it will send the user to www.webcubecms.com.
    • If you aren’t sure how to set your domains up, please contact support before you change anything!

 

  • Do you have a custom SSL certificate?
    • Web Cube sites can be hosted with custom SSL certificates (e.g. https://www.mysite.com/), or you can leverage our common certificate (e.g. https://mysite.webcubecms.net) for secure communciations.
    • We highly recommend every E-Commerce site have its own SSL domain.
    • Without SSL on your Admin, your site is Not Secure
    • Please don’t hesitate to contact Web Cube support to get assistance in purchasing an SSL certificate and getting it installed on your site. You need to have access to a primary email address (e.g. admin@mysite.com) to finalize this transaction.

 

  • Have you lowered your TTL on your domains?
    • A Time To Live deteremines how quickly a domain can be changed. 48 hours prior to launch, to ensure the most organized site transfer, you should lower the TTL on your TLD (e.g. mysite.com) and CNAME (e.g. www.mysite.com) to as low as you can (typically 300 - 900 seconds, or about 5 minutes). This will ensure that when you make your change, customers will be flowing to the new site within a 5 minute interval.
    • If you don’t do this, you may have customers still showing up at your old site for up to two days after you launch!

 

  • Have you notified Web Cube of your planned launch?
    • We pride ourselves on outstanding support and want to help you ensure your website launch is a success. To maximize our ability to help, please let us know of a pending launch 48 hours in advance so we can help you verify that everything is ready to go!

 

  • Have you configured SPF Records
    • To ensure that all transactional emails and system emails (e.g. newsletter double opt-ins) don’t end up in customer’s spam folders, set up your SPF records.
    • Please contact Web Cube support to get more information on how to configure your SPF records.

 

E-Commerce Configuration

 

Configuring your E-Commerce is essential to transacting online. If you aren’t planning to sell online, you can skip this section.

 

 

  • Is your payment gateway, or Web Cube in Test mode?
    • If either the Payment Gateway, or Web Cube are in Test Mode, you will not receive funds from any transactions made. Make sure both are in live transaction mode.

 

  • Have you run a live transaction?
    • The only way to be sure everything is set up and configured correctly is process a live transaction, and verify that the Authorization is created on your credit card account. All other “test mode” testing is not sufficient, as this really makes sure that every level of the banking system is configured correctly (there are a lot of layers).

 

  • Do you have tokenization configured, and is Web Cube configured to handle it?
    • Card Store and repeat transactions require card tokenization to securely process follow-up transactions without storing any credit card information.
    • Please see Getting Started with Payment Gateways to configure your correct payment gateway tokenization.
    • If you are not using tokenization, please notify Web Cube Support so they can reconfigure your checkout steps to have billing information last (a necessary step).

 

  • Have you uploaded your SKUs, added prices, and updated inventory?
    • Customers need SKUs and inventory to purchase. If there is no inventory available, they cannot purchase your products.

 

  • Have you configured and tested your Shipping Quotes?
    • We recommend verifying that your shipping quotes are in line with your expectation. A good way to do this is to come up with a few “baskets” of items, add them to your cart, and go through the checkout and quote out shipping for a few different shipping addresses (e.g. one on the East Coast, one on the West Coast, one in Canada).
    • If you are looking to use real time shipping quotes, make sure you have your UPS or FedEx API keys in the appropriate store configuration.

 

  • Have you configured the countries you plan to sell and ship to?

 

  • Have you configured and verified your taxes?
    • Taxes can be configured in Web Cube or integrated via a tax management system. It is your responsibility to ensure your taxes are appropriately being assessed on checkout prior to launch.
    • For more information on configuring taxes, see Tax Configuration.

 

  • Have your reviewed email content and configured your E-Commerce emails?
    • Although Web Cube E-Commerce emails are ready to go for your brand, it is important to review the content, formatting, and contact addresses to ensure they appropriately communicate your brand ecommerce experience.
    • See Customizing E-Commerce Emails for information on customizing your email templates.

 

  • Have you confirmed how you are going to fulfill orders?
    • Web Cube can be used to fulfill orders by hand, so this is not a necessary item for launch, however if you are integrating fulfillment you should run test orders through the entire process to ensure that all parties are responding and integrating correctly.
    • During the first two weeks of a launch we typically see some fulfillment integration issues. Everyone should be watching all integrations closely to ensure that information is flowing smoothly at this time.

 

  • If you have an existing E-Commerce site, have you planned out a user and customer migration plan?
    • If you are migrating existing customers, it is important to inform them of the experience. Make sure you have thought about how you will be doing this, and don’t hesitate to contact support if you have any questions!

 

  • If you have an existing E-Commerce site with discount codes, have you migrated them over?

 

Site Customization

 

Your customizations to the site style and templates are important as they communicate your brand. Getting all customizations configured will ensure the best possible experience and exposure.

 

  • Have you customized your Site records?
    • Web Cube tracks internal domains via the Sites section. Make sure the domain for your primary site matches what you plan to launch with.
    • Please see Sites Configuration for more information.

 

  • Have you configured your User accounts?
    • Web Cube user accounts can do login via email or login via username. Accounts can be set up with extra fields on registration, as well as confirmation emails required for account activation.

 

  • Have you cross browser tested your site?
    • The default Web Cube templates have significant browser testing across the vast majority of active browsers, however minor changes to style, templates, scripts, and content can quickly interfere with the compatibility. We strongly suggest all implementors review any customizations they have in a wide variety of browsers.
    • See http://www.browserstack.com/ for a great browser testing tool!
    • Web Cube is a Mobile Responsive platform, so don’t forget to view your site in a variety of screen widths and devices. Also, remember that touch devices interact differently than desktops and laptops, so some Javascript customizations (e.g. hover states) won’t show up.

 

  • Have you customized your default meta tags and favicon.ico?
    • Your favicon is the little icon at the top of your window and adds a good brand impression. Your default meta tags influence your overall brand presence and search.

 

  • Have you setup your Analytics and Adwords conversion codes and tags?
    • Analytics platforms like Google Analytics and ad networks like Google Ads provide very powerful tools to gain invaluable insight into your visitors’ and customers’ browsing habits. Make sure you have these tracking codes setup before launch, including conversion codes.
    • To learn more about setting up analytics, see How to: Integrate with Google Analytics

 

  • Run a site crawl
    • It is easy when building custom pages and menus to introduce misspelled links. Run a site crawling tool will help you keep track of those upfront to minimize potential issues.
    • Crawling tools can be found via SEO services, or via independent applications like Integrity.app  (for OSX)

 

  • Configure form submission forwarding
    • Any managed forms, such as Contact Us or Become a Dealer, can be forwarded  to an email or integrated to a third party via a web hook.
    • Verify that you have configured these to the appropriate parties, and that they are receiving them.

 

  • Are you using any custom fonts?
    • Font selection is vital to brand identify. If you are utilizing an outside font service (e.g. like typekit), make sure that it is configured to appropriately serve fonts to your launch domain.

 

  • Have you uploaded a Privacy Policy and Terms of Service?
    • Having these two documents are vital for search engine listing and participation in banner advertising (e.g. Google Paid Search). Please contact Web Cube support if you need help in determining what privacy policy is appropriate for you.

 

 

SEO Setup and Migration

 

Every page that has ranking and referring pages is a potential source of customers, so it is vital to ensure that all inbound traffic from existing URLs are mapped to the best possible new page. Likewise, getting the right meta tag information is a key determination in how much traffic your site receives.

 

  • If you have an existing site, have you mapped over all key URLs
    • Focus on URLs with high traffic and search engine rankings
    • This can be done by creating redirects. For more information, see URL Redirects
    • Have a plan for all your product pages, product categories, and landing pages

 

 

 

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